Work

Influence of brand-related user generated content (UGC) and brand engagement on Instagram

Year: 2023

Type: conference-paper

Source: AIP conference proceedings

DOI: 10.1063/5.0110009

Authors: Muskaan Advani, Nilesh Gokhale

Institution: Symbiosis International University

Language: English

Topic: Digital Marketing and Social Media

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4318499331

FWCI: 2.36

Cites: 17

Cited by: 5

Related to: 10