Work

Viewing advertisements in social networks: the attitude-intention inconsistency revisited

Year: 2023

Type: article

Study design: Observational Study

Source: Online Information Review

DOI: 10.1108/oir-10-2021-0563

Authors: Cuong Hung Nguyen, Hung Vu Nguyen, Theu Kim Doan, Minh Hoang Nguyen, Mai Thi Thu Le

Institutions: Vietnam Women's Academy, National Economics University, University of Economics - Technology for Industries

Language: English

Topic: Digital Marketing and Social Media

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4320169461

FWCI: 2.189

Cites: 46

Cited by: 14

Related to: 10