Work

Factors influencing electronic word of mouth behavior in higher education institutions

Year: 2023

Type: article

Study design: Observational Study

Source: Journal of Marketing Communications

DOI: 10.1080/13527266.2023.2201605

Authors: Haneyah Ata Rabah, Ala’ Omar Dandis, Mohammad Al Haj Eid, Len Tiu Wright, Ayman Mansour, Ibrahim Lewis Mukattash

Institutions: Applied Science Private University, University of Otago, De Montfort University

Language: English

Topic: Digital Marketing and Social Media

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Quality education

Open Access status: closed

OpenAlex ID: W4366988005

FWCI: 4.59

Cites: 82

Cited by: 30

Related to: 10