Work

Impact of Neuromarketing on Consumer Psychology in Digitally Connected Networks

Year: 2023

Type: book-chapter

Source: Advances in marketing, customer relationship management, and e-services book series

DOI: 10.4018/978-1-6684-8150-9.ch015

Authors: Swapna H. R., Emmanuel Bigirimana, Geetika Madaan, Asif Hasan, Binay Kumar Pandey, Digvijay Pandey

Institutions: Jain University, Chandigarh University, Aligarh Muslim University, Govind Ballabh Pant University of Agriculture and Technology

Language: English

Topic: Consumer Behavior and Marketing Influence

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4377261607

FWCI: 30.82

Cites: 16

Cited by: 46

Related to: 10