Work

The impact of virtual marketing tools on the communication activities of a modern enterprise

Year: 2023

Type: article

Abstract: In this article, we will analyze the communication activities of an enterprise in a digital environment in order to find out which theoretical and practical provisions most deeply and fully reflect the digital tools of modern digital means of enterprise communication activities.

Source: Scientific Research and Development Economics

DOI: 10.12737/2587-9111-2023-11-2-39-43

Authors: Evgeniy Aleshin, E. Yakubenko

Institution: Bryansk State University

Language: English

Topic: Digital Marketing and Social Media

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: bronze

OpenAlex ID: W4378530503

FWCI:

Cites: 2

Cited by:

Related to: 10