Work

Are StartUps and Small Businesses Ready to Adopt Digital Branding Strategies? A Critical Assessment

Year: 2023

Type: book-chapter

Study design: Observational Study

Source: Arts, research, innovation and society

Parent work: Digital Technologies for Smart Business, Economics and Education: Towards a Promising Future

DOI: 10.1007/978-3-031-24101-7_8

Authors: Aman Sharma, Bhuvanesh Kumar Sharma

Institution: Symbiosis International University

Language: English

Topic: Digital Marketing and Social Media

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Decent work and economic growth

Open Access status: closed

OpenAlex ID: W4379511368

FWCI: 2.01

Cites: 85

Cited by: 3

Related to: 10