Year: 2022
Type: article
Study design: Observational Study
Abstract: The purpose of this study was to analyze the effect of e-lifestyle and e-hedonism on the intensity to buy of the millennial generation. This type of research is a survey research. This research was conducted in Malang, East Java, with 150 respondents. The data analysis tool used in this research is SEM (Structural Equation Modeling), with Smart PLS as software. The results show that e-lifestyle has an effect on e-hedonism, e-lifestyle has no effect on intense to buy, e-hedonism has an effect on intense to buy, e-life style has an indirect effect on intense to buy through e-hedonism.
Source: Jurnal Ilmiah Manajemen Kesatuan
Authors: Risca Kurnia Sari, Satria Putra Utama, Yani Quarta Mondiana, Didik Suprayitno
Institutions: Institut Pertanian Malang, Universitas Islam Malang
Language: English
Subfield: Marketing
Domain: Social Sciences
Open Access status: diamond
OpenAlex ID: W4381623913