Work

A Predictive Model Based on Decision Trees Focused on Digital Marketing Strategies

Year: 2023

Type: conference-paper

Source: Lecture notes in networks and systems

DOI: 10.1007/978-981-99-3878-0_52

Authors: Cristina Páez-Quinde, Montserrat Salas-Acosta, Freddy Zúñiga-Vásquez, Diego Mora-Poveda

Language: English

Topic: Digital Marketing and Social Media

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Industry, innovation and infrastructure

Open Access status: closed

OpenAlex ID: W4385201873

FWCI: 0.472

Cites: 27

Cited by: 1

Related to: 10