Work

Pengaruh Brand Ambassador, Kualitas Produk Dan Harga Terhadap Keputusan Pembelian Produk Somethinc

Year: 2023

Type: article

Abstract: This study aims to test and determine the influence of brand ambassadors, product quality, and price on purchasing decisions for users of Something Products in East Java. This research was conducted on users of Something Products in East Java with a sample of 384 respondents. ambassador has no significant effect on purchasing decisions for Somethinc Products in East Java, product quality has a positive and significant effect on purchasing decisions for Somethinc Products in East Java, price has a negative effect on purchasing decisions for Somethinc Products in East Java

Source: Efektif Jurnal Bisnis dan Ekonomi

DOI: 10.37159/era1vn92

Authors: Rizal Ula Ananta Fauzi, Metik Esmike, Ambar Rahayu Ardiningrum

Institution: Universitas PGRI Madiun

Language: English

Topic: Consumer Behavior and Marketing Influence

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: diamond

OpenAlex ID: W4385331968

FWCI: 1.848

Cites: 7

Cited by: 12

Related to: 10