Work

Effects of intrinsic and extrinsic cues on customer behavior in live streaming: evidence from an eye-tracking experiment

Year: 2023

Type: article

Source: Industrial Management & Data Systems

DOI: 10.1108/imds-10-2022-0606

Authors: Yuangao Chen, Xinjia Tong, Shuiqing Yang, Shasha Zhou

Institutions: Zhejiang University of Finance and Economics, Beihang University

Language: English

Topic: Digital Marketing and Social Media

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4385993241

FWCI: 3.284

Cites: 110

Cited by: 21

Related to: 10