Work

Exploring the relationship between social media marketing activities and customer equity in the training context: a literature review and a case study approach

Year: 2023

Type: article

Source: International Journal of Electronic Trade

DOI: 10.1504/ijetrade.2023.10059351

Authors: Tanja Sedej, Nehal Nabil Nasef

Language: English

Topic: Digital Marketing and Social Media

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4386989714

FWCI: 0.156

Cites:

Cited by: 1

Related to: 10