Work

A Review of Social Media Marketing on Digital Savvy Brand Shoppers

Year: 2023

Type: conference-paper

Study design: Systematic Review

Source: Lecture notes in networks and systems

DOI: 10.1007/978-3-031-37164-6_46

Authors: Sepideh Samadi, Imran Akhtar

Institution: University of Greater Manchester

Language: English

Topic: Digital Marketing and Social Media

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: green

OpenAlex ID: W4386989965

FWCI: 0.944

Cites: 3

Cited by: 2

Related to: 10