Year: 2023
Type: book-chapter
Study design: Observational Study
Abstract: This study focuses on consumption level, consumption behavior, and the causal factor, PayLater.The population in this study was student sat public universities in East Java, with a total of 301,160 students.Based on the calculation of the sample size using the Slovin formula, the respondents in this study amounted to 100 people.Data were collected using a questionnaire and analyzed with Partial Least Square analysis tools.Hypotheses were tested, and the significance values of the three substructure models were developed.These three models were combined into a complete path coefficient model.The results of this study prove that the PayLater variable has a significant effect on consumption level, the PayLater variable has a significant effect on consumption behavior, the consumption behavior variable has a significant impact on consumption, the PayLater variable has a positive and significant effect on consumption behavior through consumption behavior as a mediating variable.
Institution: Universitas Merdeka Malang
Language: English
Subfield: Marketing
Domain: Social Sciences
Open Access status: hybrid
OpenAlex ID: W4387218129