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Social Influence On Shopping: Exploring Social Learning And The Purchase Decision Journey In Commerce

Year: 2023

Type: conference-abstract

Source: Global Conference on Business and Social Sciences Proceeding

DOI: 10.35609/gcbssproceeding.2023.1(159)

Authors: Asty Almaida, Insany Fitri Nurqamar, Wahda Rasjid, Isnawati Osman, Muhammad Nurhadi, Retno Fitrianti, Andini Dani Achmad

Institution: Hasanuddin University

Language: English

Topic: Digital Marketing and Social Media

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4387313397

Cites:

Cited by: 2

Related to: 10