A Study of Dwelling Opportunities for Social Media Marketing Influencer on the Buying Decision of People of Rural Areas
Year: 2023
Type: article
Abstract: Social media influences on marketing as a recent innovation of digital advertising.The most recent data predict that there will be 4.89 billion social media users worldwide in 2023, up 6.5% from the previous year.Social media advertising has done extremely on large scale to expand business by affecting consumers' impression of a company or product.Social media influencer marketing has long lasting effect on the public because of their trust and faith for the influencers.They choose popular and trust worthy influencer of that particular target customers on social media platforms.The paper focuses on influencer marketing and how it affects the buying decision of people of rural area.The study also recommends the brands to go for the future potentials of rural areas as a great market for influencer marketing.
Author: Nirmala Kumari
Language: English
Subfield: Marketing
Domain: Social Sciences
Open Access status: bronze
OpenAlex ID: W4387959596