Work

The Power of Influence: Unleashing the Potential of Influencer Marketing

Year: 2023

Type: book-chapter

Source: Advances in marketing, customer relationship management, and e-services book series

DOI: 10.4018/979-8-3693-0551-5.ch001

Authors: Nitesh Behare, Rashmi D. Mahajan, Meenakshi Singh, Vishwanathan Iyer, Ushmita Gupta, Pritesh P. Somani

Institution: Sri Balaji University, Pune

Language: English

Topic: Digital Marketing and Social Media

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4389476763

FWCI: 2.01

Cites: 19

Cited by: 3

Related to: 10