Work

Exploring the Impact of Influencer Marketing on Ethical Discussions

Year: 2023

Type: book-chapter

Source: Advances in business strategy and competitive advantage book series

DOI: 10.4018/978-1-6684-6975-0.ch003

Authors: Renata Thiebaut, Anum Qaisar Sethy

Institutions: University of Applied Sciences Potsdam, GISMA Business School, Rīgas Ziemeļvalstu augstskola

Language: English

Topic: Digital Marketing and Social Media

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4390061139

FWCI:

Cites: 43

Cited by:

Related to: 10