Work

The Impact of Electronic Word-of-Mouth on Consumer Purchase Intention and Brand trust in the Egyptian Market

Year: 2023

Type: preprint

Study design: Observational Study

Source: SSRN Electronic Journal

DOI: 10.2139/ssrn.4616535

Authors: Walid Abouzeid, Ali Emad Ali Mahmoud, Sherif Taher Mohammad

Institutions: International Academy for Engineering and Media Science, Sadat Academy for Management Sciences

Language: English

Topic: Digital Marketing and Social Media

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: green

OpenAlex ID: W4390284591

Cites: 20

Cited by: 3

Related to: 10