Work

Pengaruh Digital Marketing, E-Word of Mouth, dan Electronic Trust terhadap Keputusan Pembelian pada Marketplace Shopee

Year: 2024

Type: article

Abstract: The aim of this research is to determine the influence of digital amrketing, e-word of mouth, and electronic trust on purchasing decisions. This research uses quantitative research with hypothesis testing. The population of this research is the marketplace shopee in Sidoarjo. The sampling technique in this study used a simple random sampling technique using the Slovin formula, so that the sample for this study was 92 people. The analysis tool used in this research uses IBM SPSS Version 25 for Windows software. The results of this research prove that digital marketing, e- word of mouth and electronic trust is a parcial influences purchasing decisions.

Source: ARZUSIN

DOI: 10.58578/arzusin.v4i1.2581

Author: Mukhtar Efendi

Institution: Universitas Muhammadiyah Sidoarjo

Language: English

Topic: Consumer Behavior and Marketing Influence

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: diamond

OpenAlex ID: W4390879752

FWCI: 1.98

Cites: 17

Cited by: 8

Related to: 10