Year: 2023
Type: article
Abstract: Purpose: Understanding the impact of Internet marketing on e-commerce is the primary objective of this article."Any type of business exchange in which the gatherings connect electronically rather than by physical contact" has been defined as e-commerce.Internet marketing is a fascinating subject, particularly for marketing researchers.It is a novel strategy for distributing a product or service to a specific global market.Design/Methodology: The information expected for the contextual investigation examination paper on Wipro's Advanced Change is gathered from optional assets.The E-Commerce website, scholarly articles gathered with Google Scholar, and various other websites and reports are the primary secondary resources utilized for the study. Findings/Result:The research shows that customers use many media to learn about brands.It implies they combine information from many sources to make a purchase.Along with conventional sources, they primarily depend on Internet advertising.It saves time for consumers by enabling them to make a purchasing choice fast.The research also shows that individuals are becoming more aware of the internet. Originality/Value:The goal of this paper is to provide an overview of how Internet marketing affects e-commerce.The best approach for successfully transitioning from traditional marketing to online marketing is Internet marketing.
Source: IJARCCE
Authors: Arun Balachandar K, Dr. A. Jayanthiladevi
Institution: Srinivas University
Language: English
Subfield: Marketing
Domain: Social Sciences
Open Access status: diamond
OpenAlex ID: W4390991237