Work

Using AI and Machine Learning to Predict Consumer Buying Behavior: Insights from Behavioral Economics in Case of Alcoholic Beverages

Year: 2023

Type: conference-paper

Study design: Observational Study

Source: International Conference on Technological Advancements in Computational Sciences (ICTACS)

DOI: 10.1109/ictacs59847.2023.10389959

Authors: Samar Sarabhai, Mainak Chakraborty, Mansi Batra, Rajneesh Kler, Supriya Banerjee, Sanjay Mishra

Institutions: Jaipuria Institute of Management, GLA University, Jaypee Institute of Information Technology

Language: English

Topic: Consumer Behavior and Marketing Influence

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Good health and well-being

Open Access status: closed

OpenAlex ID: W4391237254

FWCI: 2.814

Cites: 16

Cited by: 6

Related to: 10