Work

Beauty Influencer on Social Media: Credibility, Perceived Value, Trust and Purchase Intention of Skin Care Products

Year: 2023

Type: conference-paper

Study design: Observational Study

Source: International Conference on New Media Studies (CONMEDIA)

DOI: 10.1109/conmedia60526.2023.10428354

Authors: Agustina Amelia, Prihartanti Kristiyani, Uci Hartini, Ridho Bramulya Ikhsan, Erick Fernando, Yudhita Valen Prasarry

Institutions: Binus University, Multimedia Nusantara University

Language: English

Topic: Digital Marketing and Social Media

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4391856366

FWCI: 4.247

Cites: 32

Cited by: 9

Related to: 10