Work

Pengaruh Harga, Kualitas Produk Dan Kualitas Pelayanan Terhadap Volume Penjualan Produk Jasa Bordir Pada Cv. Aditama Di Kota Surabaya

Year: 2023

Type: article

Abstract: This study analyzes the effect of price, product quality and service quality to increase sales volume embroidery services Aditama CV of Surabaya. Data were obtained from questionnaires and direct observation in the field. Data were analyzed using multiple linear regression. The finding’s show that the simultaneous price, product quality and service quality affect the volume of sales. This means that the price, product quality and service quality of each has and effect on the sale of embroidery services Aditama CV of Surabaya. Partially price variables have a dominant influence on the sales volume, which indicates that at an affordable price will increase the company's sales volume.

Source: Jurnal Mahasiswa Manajemen dan Akuntansi

DOI: 10.30640/jumma45.v2i1.1613

Authors: Mahrusul Faizin, Achmad Daengs GS, Mahjudin Mahjudin, Diana Zuhro, Tjandra Wasesa

Institution: Universitas 45 Surabaya

Language: English

Topic: Consumer Behavior and Marketing Influence

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Decent work and economic growth

Open Access status: diamond

OpenAlex ID: W4392872073

FWCI: 0.317

Cites: 10

Cited by: 2

Related to: 10