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Prioritizing Factors Affecting Online Shopping Behaviour: a Fuzzy Ahp Approach

Year: 2024

Type: article

Source: International Journal of Internet Marketing and Advertising

DOI: 10.1504/ijima.2024.10063307

Authors: Tanu Jain, Ishani Patharia Chopra, SANJAY GUPTA

Language: English

Topic: Consumer Behavior and Marketing Influence

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4393376987

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