Work

Consumer behaviours in choosing between Windows OS or Mac OS

Year: 2024

Type: article

Source: International Journal of Electronic Marketing and Retailing

DOI: 10.1504/ijemr.2024.10063981

Authors: Zonghui Li, Vikas Agrawal, Zachary Davis, Debra Hooks

Language: English

Topic: Consumer Behavior and Marketing Influence

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4396753129

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