Work

Evaluation of Hotel Services Utilizing Digital Marketing Strategies in Less Developed Countries Within the Hospitality Industry

Year: 2024

Type: conference-paper

Source: Springer proceedings in business and economics

DOI: 10.1007/978-3-031-54338-8_18

Authors: Constantinos Halkiopoulos, Giorgos Igoumenakis, Alexandra Theodoropoulou

Institution: University of Patras

Language: English

Topic: Digital Marketing and Social Media

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Industry, innovation and infrastructure

Open Access status: closed

OpenAlex ID: W4399080933

FWCI: 22.1

Cites: 86

Cited by: 37

Related to: 10