Identification of Trends in Business Promotion and Marketing Using Video-Based Content on Social Media
Year: 2024
Type: article
Abstract: There are many ways to promote a business in the technology era. One of them is promotion and marketing using video content based on social media. Many studies have reported the importance of social media in supporting business marketing. However, few have studied the effectiveness of video content on social media to become increasingly modern applications in recent years. For this reason, we have identified what trends have inspired business people to promote their businesses using videos through social media content. After collecting the data and analyzing it involving the data coding system, the core of the data, and concluding, the point is to get answers that answer the problems and enlarged studies with high validity. After the description and discussion, this study concluded that social media applications, especially videos, have become a very advanced trend to drive business, especially marketing and promotion because video applications are easy to prepare and attractive to the audience. Thus these results become reference material for further studies.
Source: Jambura Science of Management
Institution: State University of Gorontalo
Language: English
Subfield: Marketing
Domain: Social Sciences
Open Access status: diamond
OpenAlex ID: W4400201650