Work

Unraveling the viral phenomenon: insights from social media content analysis on streaming over-the-top platforms

Year: 2024

Type: article

Source: Global Knowledge, Memory and Communication

DOI: 10.1108/gkmc-11-2023-0462

Authors: Monica Katoch, Alka Sharma

Institution: University of Jammu

Language: English

Topic: Digital Marketing and Social Media

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4400475434

FWCI: 0.976

Cites: 70

Cited by: 4

Related to: 10