Work

Determinants Driving Behavior in Social Media Marketing: A Concept Paper

Year: 2024

Type: book-chapter

Source: Studies in systems, decision and control

DOI: 10.1007/978-3-031-62656-2_51

Authors: Nurul Naim Ahmad Rasli, Nazihah Wan Azman, Noor Hilyati Alilah, Hafirda Akma Musaddad

Institution: Universiti Sultan Azlan Shah

Language: English

Topic: Digital Marketing and Social Media

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4401419227

FWCI: 0.734

Cites: 36

Cited by: 1

Related to: 10