Work

The Influence of Social Media Marketing Elements on Consumer Brand Engagement and Its Impact on Brand Awareness and Brand Image

Year: 2023

Type: conference-paper

Study design: Observational Study

Source: International Conference on Data Analytics for Business and Industry (ICDABI)

DOI: 10.1109/icdabi60145.2023.10629362

Authors: Andhika Tri Juliawan, Novita Permata Hati, Yuniarty, Aryo Bismo

Institution: Binus University

Language: English

Topic: Digital Marketing and Social Media

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4401609233

FWCI: 3.819

Cites: 23

Cited by: 8

Related to: 10