Work

Social Media Marketing: Does it Create Impact on Women Entrepreneurs

Year: 2024

Type: conference-paper

Study design: Observational Study

Source: International Conference on Computational Modelling, Simulation and Optimization (ICCMSO)

DOI: 10.1109/iccmso61761.2024.00053

Authors: Athilinga Senjith, Geetha Manoharan, Abdul Razak, Col BS Rao, Jyoti Kukreja, Sunitha Purushottam Ashtikar

Institutions: SR University, Entrepreneurship Development Institute of India, Jagannath International Management School, Vasant Kunj, New Delhi

Language: English

Topic: Digital Marketing and Social Media

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

SDGs: Gender equality, Decent work and economic growth

Open Access status: closed

OpenAlex ID: W4401808233

FWCI: 4.182

Cites: 32

Cited by: 7

Related to: 10