Work

Advantages and Disadvantages for Brands of Using Social Media Influencers

Year: 2024

Type: book-chapter

Source: Springer eBooks

DOI: 10.1007/978-3-031-63516-8_5

Authors: Eleonora Cattaneo, Yan Sun

Institutions: Glion Institute of Higher Education, Oxford Brookes University

Language: English

Topic: Digital Marketing and Social Media

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4401909197

FWCI: 1.468

Cites: 38

Cited by: 2

Related to: 10