Work

The Effect of Social Media Influencers’ Trustworthiness on Customers’ Perceived Brand Value, and Purchase Intention: A Perspective of Gen Z

Year: 2024

Type: book-chapter

Study design: Observational Study

Source: Springer eBooks

DOI: 10.1007/978-3-031-63516-8_3

Author: Li Ding

Language: English

Topic: Digital Marketing and Social Media

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4401909347

FWCI: 3.724

Cites: 46

Cited by: 5

Related to: 10