Work

Pengaruh Brand Image dan Cita Rasa terhadap Keputusan Pembelian Melalui Minat Beli pada Richeese Factory Golden City Kota Bekasi

Year: 2024

Type: article

Abstract: The purpose of this research is to determine the influence on Brand Image and Taste at Richeese Factory on Purchasing Decisions through Purchase Intention. In this research, quantitative research methods were used and un obtaining samples the author used Non-Probability Sampling techniques. The number of samples used in this research was 100 respondents, where the focus of these respondents was consumers of Richeese Factory Golden City, Bekasi City.

Source: SAMMAJIVA Jurnal Penelitian Bisnis dan Manajemen

DOI: 10.47861/sammajiva.v2i3.1183

Authors: Nurul Cahyani, Hadita Hadita, Neng Siti Komariah, Dewi Puspaningtyas Faeni, Yayan Hendayana

Institution: Universitas Bhayangkara Jakarta Raya

Language: English

Topic: Consumer Behavior and Marketing Influence

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: diamond

OpenAlex ID: W4402525253

FWCI: 0.462

Cites:

Cited by: 1

Related to: 10