The Impact of AI Virtual Influencers' Fit and Controlling Entity on Eco-Friendly Consumption
Year: 2024
Type: article
Abstract: Virtual influencers (VI) are advancing to a stage where they may replace human influencers, and when combined with generative AI, they could significantly impact social issues and policy formation.However, research on the influence of VI
Authors: Nieun Song, Eun Joung Kim
Institution: Kyungil University
Language: English
Subfield: Marketing
Domain: Social Sciences
Open Access status: hybrid
OpenAlex ID: W4402995699