Work

The Big Data Analysis and Digital Marketing

Year: 2024

Type: book-chapter

Source: Studies in systems, decision and control

DOI: 10.1007/978-3-031-65207-3_1

Authors: Mahmoud Alghizzawi, Ibrahim Ezmigna, Abd Alrahman Ratib Ezmigna, Zead M. Alhawamdeh, Mohamed Adnan Hammouri, Erfan Alawneh, Jassim Ahmad Al-Gasawneh

Institutions: Applied Science Private University, University of Technology Malaysia, Jerash University, Arab Open University, Mutah University, Alfaisal University, Petra University

Language: English

Topic: Digital Marketing and Social Media

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4403539784

FWCI: 9.541

Cites: 52

Cited by: 13

Related to: 10