Work

Investigating Social Media Marketing Adoption Among Homestay Operators in Malaysia

Year: 2024

Type: book-chapter

Study design: Observational Study

Source: Advances in hospitality, tourism and the services industry (AHTSI) book series

Parent work: Tracking Tourism Patterns and Improving Travel Experiences With Innovative Technologies

DOI: 10.4018/979-8-3693-9636-0.ch001

Authors: Noraihan Mohamad, Cheng Wei Shi

Institution: Management and Science University

Language: English

Topic: Digital Marketing and Social Media

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Decent work and economic growth

Open Access status: closed

OpenAlex ID: W4403540933

FWCI: 0.734

Cites: 58

Cited by: 1

Related to: 10