The Influence of Brand Image on Repurchase Intention with Customer Satisfaction and E-WOM as Mediating Variables in Local Shoe Products in Indonesia
Year: 2024
Type: conference-paper
Abstract: The Asia Pacific Research Management Conference (APMRC) is an academic event organized by the PPM School of Management. This year, it is hosted by PPM School of Management (Indonesia), Widya Dharma Pontianak University (Indonesia), Panca Bhakti University (Indonesia), and Hanoi University of Science and Technology – School of Economics and Management (Vietnam). The conference showcases scientific papers in management science presented by academics and practitioners from various educational institutions and companies throughout Indonesia.
Source: Sciendo eBooks
Authors: Willy Setiawan, Noveri Maulana
Language: English
Subfield: Marketing
Domain: Social Sciences
Open Access status: hybrid
OpenAlex ID: W4404487345