Work

Failed products, successful influencers: the moderating effect of the stealing thunder strategy on purchase intentions in live-streaming e-commerce failures

Year: 2024

Type: article

Source: Asia Pacific Journal of Marketing and Logistics

DOI: 10.1108/apjml-08-2024-1051

Authors: Pingjun Lu, Lin Fang, Qiying Chen, Xujie Ma

Institution: Yunnan Tourism College

Language: English

Topic: Digital Marketing and Social Media

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4405453383

FWCI: 1.22

Cites: 36

Cited by: 5

Related to: 10