Work

Assessing the Impact of Print Media in the Digital Era: An AI-Driven Analysis of Millennial Buying Decisions

Year: 2024

Type: conference-paper

Source: International Conference on Computational and Characterization Techniques in Engineering & Sciences (IC3TES)

DOI: 10.1109/ic3tes62412.2024.10877461

Authors: Archana Borde, Geetali Tilak, Nilesh Anute, Varsha Manish Bihade, Jayashree Patole, Khyati Tejpal

Institutions: Tilak Maharashtra Vidyapeeth, Dr. D.Y. Patil Vidyapeeth, Pune

Language: English

Topic: Digital Marketing and Social Media

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4407627809

FWCI:

Cites: 7

Cited by:

Related to: 10