Work

Learning approach of customer journey analysis on digital start-up business performance through social practice theory

Year: 2025

Type: article

Source: International Journal of Electronic Business

DOI: 10.1504/ijeb.2025.145335

Authors: Nia Kurniati Bachtiar, Arpasri Sothonvit, Nguyen Thanh Vu, Teara Noviyani Sekar Melati

Institutions: Universitas Muhammadiyah Magelang, University of Glasgow, Khon Kaen University, Trường Đại học Kinh tế và Quản trị kinh doanh

Language: English

Topic: Digital Marketing and Social Media

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4409039701

FWCI:

Cites:

Cited by:

Related to: 10