Work

Exploring consumer motives for engagement with branded content on Instagram: A focus group study in Turkey

Year: 2025

Type: article

Source: Atlantic Journal of Communication

DOI: 10.1080/15456870.2025.2491553

Authors: Esra Kocak, V. Aslihan Nasir, Hande B. Turker

Institution: Boğaziçi University

Language: English

Topic: Digital Marketing and Social Media

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4409396609

FWCI: 1.51

Cites: 94

Cited by: 2

Related to: 10