Pengaruh Citra Merek, Harga dan Kualitas Produk Terhadap Minat Beli Pada Miniso Kota Parepare
Year: 2025
Type: article
Study design: Observational Study
Abstract: This study aims to analyze the effect of brand image, price, and product quality on consumer purchase intention at Miniso in Parepare City. Using a quantitative approach, the research collects data through a survey involving 96 respondents who are consumers of Miniso in Parepare City. Data analysis is conducted using multiple regression analysis techniques. The results show that brand image does not have a significant effect on purchase intention for Miniso products in Parepare City, price has a significant effect on purchase intention for Miniso products in Parepare City, and product quality has a significant effect on purchase intention for Miniso products in Parepare City.
Source: Al-Sharf Jurnal Ekonomi Islam
Authors: Mariana Mariana, Umaima Umaima
Institution: Institut Agama Islam Negeri Parepare
Language: Indonesian
Subfield: Marketing
Domain: Social Sciences
Open Access status: diamond
OpenAlex ID: W4409429919