Work

Effects of Marketing Variables on Adoption of Social Media as Promotional Tool by Small Businesses in the Federal Capital Territory, Abuja

Year: 2025

Type: preprint

Study design: Observational Study

Source: SSRN Electronic Journal

DOI: 10.2139/ssrn.5285263

Authors: Emmanuel Attah, Leonard Ogwuche

Institution: Veritas University

Language: English

Topic: Digital Marketing and Social Media

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Industry, innovation and infrastructure

Open Access status: green

OpenAlex ID: W4411259263

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