Work

Social Media Effect on Destination Market Promotion by Mediation of Influencer Marketing in the Horn of Africa

Year: 2025

Type: book-chapter

Study design: Observational Study

Source: IGI Global eBooks

DOI: 10.4018/979-8-3693-9939-2.ch009

Authors: Shashi Kant, Aynetu Terefe, Tafese Niguse, Metasebia Adula, Zerihun Kinde Alemu, Gebre Sorsa Takaro

Institutions: Bule Hora University, Ethiopian Civil Service University

Language: English

Topic: Digital Marketing and Social Media

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4411599341

FWCI: 1.946

Cites: 24

Cited by: 1

Related to: 10