Work

AI-Driven Social Media Monetization Policy and Consumer-Centric Engagement in Digital Marketing

Year: 2025

Type: book-chapter

Source: Advances in computational intelligence and robotics book series

DOI: 10.4018/979-8-3373-3775-3.ch008

Authors: Maria Esegbona-Isikeh Ogheneruona, Okwudili Matthew Ugochukwu, David Oyewumi-Taiwo Oyekunle, Amaonwu Onyebuchi, Esther Bunmi Eboesomi, Praise Akinsipe, Godwin Nse Ebong, Oluyemisi Adenike Oyedemi

Institutions: Birmingham City University, Universidade Federal de Lavras, University of Salford, Hussaini Adamu Federal Polytechnic, University of Huddersfield

Language: English

Topic: Digital Marketing and Social Media

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

SDGs: Decent work and economic growth, Industry, innovation and infrastructure

Open Access status: closed

OpenAlex ID: W4414643333

FWCI:

Cites: 34

Cited by:

Related to: 10