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Influencer Authenticity and Consumer Trust: An In-Depth Analysis of Social Media Marketing

Year: 2025

Type: article

Source: IUP Journal of Brand Management

DOI: 10.71329/iupjbrm/2025.22.2.81-101

Authors: Vikas Kumar, Chetna .

Language: English

Topic: Digital Marketing and Social Media

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4415325310

FWCI: 0.74

Cites:

Cited by: 1

Related to: 10