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Product recommendation source, persuasive messages and media richness in social commerce

Year: 2025

Type: article

Study design: Observational Study

Source: Journal of Business Research

DOI: 10.1016/j.jbusres.2025.115874

Authors: Chin-Lung Hsu, Judy Chuan-Chuan Lin, Yi-Feng Miao

Institutions: National Taipei University of Business, Soochow University

Language: English

Topic: Digital Marketing and Social Media

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

Funder: National Science and Technology Council

OpenAlex ID: W4416809802

FWCI: 6.031

Cites: 120

Cited by: 8

Related to: 10