From scroll to sale: A comprehensive review of the behavioral impact of social media advertising on consumers
Year: 2025
Type: book-chapter
Source: Routledge eBooks
Authors: Hemant Kothari, Apurva Jain, Shloka Agarwal, Kirti Mangal, Ankita Pathak, Divya Hiran
Language: English
Subfield: Marketing
Domain: Social Sciences
Open Access status: closed
OpenAlex ID: W4416970592