Work

Exploring Human Brands in Online Shopping: An Eye-Tracking Approach

Year: 2012

Type: conference-paper

Source: Lecture notes in computer science

DOI: 10.1007/978-3-642-28493-9_2

Authors: Seong Wook Chae, Young Wook Seo, Kun Chang Lee

Institutions: National Information Society Agency, National IT industry Promotion Agency, Sungkyunkwan University

Language: English

Topic: Digital Marketing and Social Media

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W51554976

FWCI: 2.094

Cites: 26

Cited by: 4

Related to: 10